Our story.

Our story.

We are a team of people on a mission to bring great-performing natural personal care products to everyone. Until now, most natural personal care products might have worked well, but frankly they could be, well, weird. So we went looking for natural everyday essentials that went on normally and smelled and performed great. When we couldn’t find any, we decided to create our own line—one that we would proudly use ourselves.

We call our line of natural everyday essentials Explore Naturals because we want everyone to discover how great natural products can be. We started with deodorant because we are what you might call deodorant experts, as we’ve been quietly making deodorants for dozens of companies for many years. And we live and work in Austin, Texas, where deodorant is pretty important. We used that expertise to make what we humbly think is the best-performing, best-smelling line of natural deodorants that you can buy.

We’re glad you found us, and we hope you enjoy your new deodorant.

Our story.

At Texas Beauty Labs, Mary Berry (left) and Angela Ubias (center) created the best-selling natural deodorant on the internet... for someone else. When that brand was sold, they were determined that the next time would be different. So they took the next (ahem) natural step.

But how did they get here in the first place?

In 2003, Mary started making sugar scrubs in a small upstairs room at her home in Pflugerville, Texas, with ingredients she bought at Whole Foods and a formula she found in Real Simple magazine. She brought it into work, and her colleagues’ reaction was unanimous: This is amazing, what else do you make?

So she started experimenting with essential oils and lip balm, all made with natural ingredients. Soon, she quit her day job and built her handmade products into a business—by then, called b.pure—carried at more than 300 stores nationwide, and featured in magazines from Seventeen to Lucky.

Our story.

We are a team of people on a mission to bring great-performing natural personal care products to everyone. Until now, most natural personal care products might have worked well, but frankly they could be, well, weird. So we went looking for natural everyday essentials that went on normally and smelled and performed great. When we couldn’t find any, we decided to create our own line—one that we would proudly use ourselves.

We call our line of natural everyday essentials Explore Naturals because we want everyone to discover how great natural products can be. We started with deodorant because we are what you might call deodorant experts, as we’ve been quietly making deodorants for dozens of companies for many years. And we live and work in Austin, Texas, where deodorant is pretty important. We used that expertise to make what we humbly think is the best-performing, best-smelling line of natural deodorants that you can buy.

#nosweat

#nosweat

JOIN THE ADVENTURE @EXPLORENATURALS, AND TAG US AS YOU EXPLORE... NATURALLY.

JOIN THE ADVENTURE @EXPLORENATURALS, AND TAG US AS YOU EXPLORE...NATURALLY.